Culture

The AHSN NENC teamwork with NHS professionals to position and promote research, development and innovation services across their organisations.

We support Trust teams to build a culture of innovation, stimulate the creation of ideas and encourage the development of innovation for improved population health and care.

 

If your idea or innovation could benefit from support with culture, please do drop us an email at [email protected]

Trust/Organization: Northumbria Healthcare NHS FT

Overview:

The Research and Innovation Team needed to raise awareness of the services they provide across the Trust to identify, develop and commercialise innovative ideas, services and devices for the benefit of the patients and regional citizens. A campaign was created and delivered to position the team, raise awareness of successful innovations and encourage staff engagement.

A launch event was held in Autumn 2020, opened by Sir Jim Mackay, Trust CEO, to stress the importance of driving and supporting innovation across the Trust to continuously improve in-patient and out-patient health. To support the event, which consisted of presentations and case studies, an ‘Innovation Impact’ brochure was created to reinforce the key messages and support continued engagement with the R&I team. The brochure included a welcome from the CEO, introductions to the R&I team, an explanation of the innovation process and a number of case studies demonstrating how successfully supported innovations have positively impacted on patient health.

To encourage engagement, a social media campaign was developed and delivered by the AHSN before, during and after the event which ensured the event was well attended and the follow-up engagement has been particularly successful. Within a week after the event, the R&I team had been approached by 10 different staff members looking for commercialisation support.

By recording the event, and transforming the case studies into talking heads and shorter film clips, an ongoing social media campaign is running to encourage staff to engage with the team to discuss their ideas. Additionally, articles about the campaign and blogs from the team have been published in regional newsletters and forums.

Lorelle Dismore, Research and Innovation Officer, Northumbria Healthcare NHS Foundation Trust said, “I was really impressed with how smoothly our virtual engagement event went, and with how much interest we had through the supporting social media campaign. With the tremendous support from the AHSN NENC team, I was able to host the event with minimal stress, engage with staff using social media and create an Innovation Impact brochure which can be used to support ongoing engagement activities.”